One of the biggest problems most marketers find themselves facing is being seen and remembered. Being seen is the easy part, if you spam enough; of course you’re going to get seen! But what makes someone remember your name? Well being seen twice, on two different locations is probably one of the best things you can do, and trust me; it’s a lot harder achieving this than it sounds.
If another website has ever talked about you in the past, you will know how beneficial this is. This is something I have found very interesting during my ventures to find online marketing role models and friends in the marketing field. If you see someone’s name once, you may quickly forget about them and have almost no interest in finding out more information about them, but if you see them again, then often this can lead to you feeling curious and wanting to find out more about them.
Watch Your Idols
Just think about why your idols have become who they are. The first time you heard about their name you probably didn’t think twice about them. The second time you remember them, and start thinking about them, maybe you even start researching about them and once you know about them, then BAM! They will be stuck on your mind. When you get people talking about you, you have the upper hand. One example for me is Seth Godin, obviously he is known by many people, but it doesn’t always start out this way. My brother actually told me about him at first, he told me about his book the Purple Cow. I heard him again on a blog I think, which got me interested about him, two days later, I’ve read his book and he’s one of my favorite marketers. He’s got consumer loyalty from me for until he stops writing. Why? Because of a little word of mouth.
Be Seen Everywhere
Another example is Bradley Will himself. I first saw his JV partner Russell Yermal being the first commenter on a Tony Robbins interview. From here I followed him to his Facebook and somehow managed to end up on one of Russell’s and Bradley’s joint venture websites. That was the first time I even heard of Bradley, then seeing him again on Facebook, Twitter and then on Unstrapp’d, my curiosity grew more and more until finally I wanted to find out more about him, checking into his blog.
Comment Often
Obviously some sites arouse curiosity more than others. For example, if I saw someone who in my mind was already positioned as a leader in a niche talk about someone, that third party credibility will peak my curiosity. On the other hand if I saw someone multiple times on Facebook and Twitter because of their spamming, I would probably just block them and remove them from my life. Therefore it is important to be mentioned, and more importantly, to be mentioned in a positive way.
A Note from Bradley: The number one place to start getting noticed, would be commenting on other blogs. Pick out several blogs you enjoy in your niche that have good readership. Subscribe to them in your Google Reader so you know when the new posts are live. Leave thoughtful and insightful comments and soon enough the owners of the blogs will notice you as well as the rest of the community. With consistency and frequency, you name will be seen in front of many people in your niche and they will find it hard not to remember your name.
