HOW TO: Tell If You Are Really a Business Owner

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More often than not I hear young entrepreneurs claim they are a business owner.  In my honest opinion, being an entrepreneur is just a state of mind.  As soon as you make a decision and declare yourself one, then you are one.  In the case of actually owning a business, there are defining characteristics to determine where you fall.  For example, you own a graphic design company.  You are incorporated, so technically you own a business.  But, if you are doing all the work to make the business operational, do you still see it in the same light?

Blogging everyday after work does not mean you own a business.  When you start to think of your blog as a system that can produce you income without you having to do all the work,  then you are thinking like a business owner.  It reminds me of the time I started making a bunch of money in my real estate business.  I felt as if I was doing all the work to make that money.  That is because I was enslaved in my business.  As soon as I stopped producing, I went broke.  What kind of business is that?  Now, I like to think of all the ways to replace myself and find people who are way smarter than me.  I like to reference back to one of the first books I ever read called Cashflow Quadrant by Robert Kiyosaki.

The Cashflow Quadrant

The Cashflow Quadrant will help you pinpoint exactly where you currently stand.  And more importantly, where you want to move into.  If you look at the image above, there are four sections, or ways to make money in this world.  You can be an (E) employee, (S) self-employed, (B) business owner and/or (I) investor.  80% of the world’s population falls on the left side of the quadrant and 20% remain on the right.  The interesting fact is that conversely, 95% of the world’s wealth is contained on the right side of the quadrant.  So, which side do you want to be on?  The following are just examples.  Obviously, if you are just getting started, your business may not be turning a profit.  You must have something to strive towards.

(E) – Employee

You work for a landscaping company. You punch-in and punch-out.  You have to ask your boss to go to the bathroom and when to take your lunch.  You pay is usually determined by how much time you put in.

The Test: Don’t go into work next week.  If you get a call saying “your fired”, you are an employee.

(S) – Self-Employed

You work for yourself as an independent landscaper. You own your job.  You are not quite a business owner, because if you do not work, you do not get paid.  You are free to set your own schedule.  You can dictate when and how much you want to work.  You can be paid based on time or by the job.

The Test: Don’t work for the next month.  If you have clients calling you asking where the heck are you and your bank account is running on empty, you are self-employed.

(B) – Business Owner

You own a landscaping company where your employees do all of the landscaping. You have created systems to replace yourself.  If you don’t go into the office, you still will get payed.  You have employees that work for you.  You outsource the tasks that you don’t want to do.  You are free to set your own schedule.  You spend your time building your systems.  You can be paid based on the overall performance of the company.

The Test: Take a month-long vacation.  If your company is running better and you still are making money when you come back, you are a business owner.

(I) – Investor

You provided the start-up capital for the landscaping company. You don’t have to work because your money works for you.  You get to pick and choose investments and companies you want to sink money into for a return.  This is the playground of the rich.

The Test: Don’t work for the next month, or even year.  If you find that your money is making you more and more money each day, you are an investor.

Be Smart

If you are currently on the left side of the quadrant, leverage that fact.  Keep doing what you are doing until you can afford to quit your job.  Maybe you are making great connections that can help you in business or you are building up some reserve income.  Be motivated be the fact that you are working to hard and by creating systems, you can make more money by working less.  You always want to ask yourself, “Is what I am doing at this very moment moving me closer to where I want to be?” If you are in a job and the answer is yes, keep going.  You will know when the time is right.

If you find this valuable, please share with any newbie business owners you think it will help.

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  • lauradeveausmith

    Reading 'Rich Dad, Poor Dad' was a turning point for me, along with Timothy Ferris' 'The 4-Hour Work Week.' Both books really changed the way I look at work, money and life. I will never be the same and for that I am grateful. Good article Brad!

  • Thanks for the post Brad, this is a topic I used to think about a lot but recently it has faded to the back of my mind. Until I read this I didn't realize I'd forgotten about it. I definitely need to read the e-myth, the cashflow quadrant, and to re-read rich-dad poor-dad. Though I still have to finish good to great, crush it!, think and grow rich, and the secret law of attraction. Haha! If only I could start a business/motivational book store I'd have it made :)

  • You could be killing it on doing book reviews and selling the books on your review site.

  • Nice article. Offline I was a business owner (owned a pizza delivery), and online, I started over as a self employed and affiliate.. until I really got it. Today, I have several virtual assistant working for me. I didn't manage to delegate my emails and customer service yet though. It's not an easy thing to do.

    Franck

  • Definitely something I'd like to build myself up to... I'd probably take the eBay or e-commerce route though... and it would definitely take some time to build up a reliable COMPANY out of it, but I feel like once it is running and we have a list of customers (this company would be built around my hobby) it would be self sustaining (with a little automation or employment, hard to say which.)

    Glad to hear it's been working for you though :)

  • Bradley - thanks for your post! 3 things really stood out to me and for me:

    1. "Keep doing what you're doing". I work with many would-be entrepreneurs that are running "FROM" the headaches of my j-o-b rather than "TO" a great business idea that fits within my passion and core competencies. I want to make sure my desire to start a new business is larger than my desire to just get out of and run away from the perceived pain of the job I'm in.

    2. I appreciate your comment about "making great connections that can help you in business". Building a great resource team at my current job is SO much more productive than burning bridges. It's amazing how my perspective of my current j-o-b changes when I see it as a stepping stone rather than a brick wall. I've seen so many people think about their old job like I used to think about calculus - I'll NEVER use this again. I'll NEVER see these people again. I learned a long time ago, I never know who I'm going to work for....

    3. Thanks for reminding me again that it's okay to work less.....I shift into workaholic mode very easily. That whole "more activity" equals "more productivity" lie.

    Thanks again for your post.

  • I would be curious to know what you currently doing for a job and what you would like to be doing for your business/passion.

    Check out this great guest post from Unstrapp'd that talks about doing "nothing"" actually leads to more productivity.

    Thanks for the comment Garry! We hope to get you 'Unstrapp'd" very soon!

  • Great post Bradley, I'm always trying to learn ways that I can automate things that I am doing. Would you recommend finding guests to post on your blog as a way of semi-automating your blog content?

    -Chris Hughes

  • Yes, but it depends on if you are on your personal or community blog. It will be hard to find people who write in your style and to your standard. FIND PEOPLE BETTER THAN YOU. I do it because this blog is not about me. It is about you. I want different perspectives. I still want to set the bar high. Look at a long term direction of where you want to go with your blog first. If it fits into you model...roll with it. Great question Chris. Have you thought of doing guest writing yourself?

    -B

  • Hmm, well I guess it might be difficult to find people to write on my personal blog but maybe I need to try and find some. It seems like a great way to expand the minds of my audience and get them thinking in different ways. I have read a little bit about guest writing and have been interested in it, I just haven't really pursued it that much yet...I hope to do it at a few different places because it seems like a great way to connect with other people and a way to benefit both the site where the guest post is made as well as the guest writers blog. How did you first learn about it/do you have any recommendations?

  • I just do it. I do a little research and just put myself out there. I watched a lot how Mashable runs their team. Also had to come to the humble reality that I cannot do it by myself. Focus on getting your numbers up so you have leverage points for your future writers. Best advice I can give. Oh yeah, and try writing some knockout posts for Unstrapp'd ;)

  • "Just Do It" hehe I love Nike, I'm actually writing my Research Paper for my Strategic Management class on Nike :) I've been trying to get my network built up and full of great people like yourself. I will need to start contacting people to guest-blog with. I'd love to write some posts for Unstrapp'd, I would really enjoy being able to give back to the community since I've already gotten so much out of the community already! Anything in particular that you would like posts about?

  • Great post man, I think i'm in the s and B quadrant right now... working on full-time B then full-time I

  • I am eager to hear your plan to move to the big time B's!!

  • Great article Brad there is defiantly a huge difference between working on your business or working in your business.
    If your business doesn't have the systems and people in place for it to carry on profitable with or without you.
    Then you don't own a business you just own a job IMHO
    I love all of Robert's books the amount you can learn from them is amazing.
    As Robert says "It all comes back to changing your words and your thoughts"
    Cheers Adam Bean

  • You nailed it. Business owner=systems. Thanks for sharing Adam!

  • Rob

    Brad, thanks for the thoughts here. I'm always amazed at the wealth of inspiration I can draw from day to day. The "quadrant sketch" is something I scanned over but now that I'm the thick of it, taking the business owner mindset seriously..."In it"...the work toward moving from left to right is just the natural next step. It's step 1, step 2 stuff. I've said it all over the place...there's a big difference from working in your business than working on your business. Owners work on their businesses...and making that transition is key...and takes the kind of work that is hard up front but pays off again and again later...much different to a paycheck. Great stuff....what I'm out to find is exactly how to put yourself into being a business owner, how to create that in both a service business and passive product orientation...stop being the grunt, start being the CEO..it's where I'm at in my project...hope to read more from you.

  • Cool site first off Rob. The thing for me was getting fed up working so damn hard for little results.

    SERVICE: I went from coaching one-on-one and getting burnt out to teaching 40 to one. Then I realized that their I am doing the same effort as if I was doing 10,000 to one. Then I got pissed because I am losing so much money by limiting myself.

    PRODUCTS: Literally the same thing. Think about the things you hate doing. Outsource. Your best talents may be in bringing in new business and creating content.

    Thanks for the detailed comment Rob. What is the business that you are starting?

  • Very strong concepts to be aware of! I think Michael Gerber (Book: e-Myth) does a great job talking about systems as well. After all, if you can measure it you can manage it. You can't fix people, you can fix systems.

    Create a system that addresses a problem with a consistent promise that is:

    - Different
    - Valuable
    - Understandable
    - Believable

    ...well then you have a business that creates value (and generates revenue) whether you're there or not. Blog in draft that talks more about this :).

  • I think reading this book was my wakeup call. That and Rich Dad Poor Dad. I wish I read the e-Myth a lot earlier on in my entrepreneurial career. I think it is a cornerstone book that can really help young entrepreneurs understand franchising and systems. Right on J.

    Please share your post on this concept here. Thanks for the comment.

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