If there is one adage you will hear over and over again from today’s successful online entrepreneurs, it’s this: build an e-mail list! You will hear this drum beat so often because it holds the clear ring of truth.

Building an e-mail list has never been more critical to online success. Especially when considering the current economic climate, building a list provides you with a qualified target audience who already understands what you are offering and who have already agreed to either purchase or download something from you for in the past.