Unstrapp'd - How Gen-Y Does Business

One of the most underutilized tools in the social media strategies employed by entrepreneurs and community leaders is the niche social network. It’s like having a Facebook like site for your brand or industry. Businesses exist within communities, and struggle every day to find ways to add value to those communities and to effectively engage with their audience. A social network can be the perfect way to accomplish all of these goals in one place.

There is no deadlier sin in business than to be caught up in the arena of comparing yourself to others. Let’s say someone is the same age as you and they can appear to be blowing you out of the water with their results. The hidden piece is that you have no clue what circumstances they have been through that allowed them to go through “the process” sooner than you. And we all go at different speeds. You must face the fact that you are not on the same level if your comparing peer was churning $500 a week selling candy as a tyke back in school.

One of the biggest challenges for entrepreneurs is finding an environment outside of your home in which to work. Sure working from home sounds like a dream, but sometimes it can feel like a dungeon and being in your pajamas until 4PM sounds like a symptom of chronic depression. It’s time to get out and about explore your small town or city and find places to become more productive than ever.

I used to absolutely hate going to networking events. Back in college, my professors would always emphasize networking being a key player in creating success. Now, I am the first to admit that there may have been just the slightest chance that I may have not been the model college student. And sure, my nonchalant attitude was probably the number one reason why I flat out didn’t understand the science of networking. But my professors insisted and of course I would give it a shot.

Find your passion…check. Define your niche…check. Work your face off…check. Completely revolutionize the way this world looks at wine…if you are Gary Vaynerchuk, that is a big time check! Going from working in a liquor store earning $27,000 a year to building a $150 million wine empire with thousands of raving fans, I can comfortably say Gary is definitely “changing the wine world”. I recently had the chance to conduct a video interview with Gary, and truthfully, you have never met anyone like him.