Take a look at your Twitter feed for one minute and you will notice that some of the hottest topics today are “social media” and “personal branding”. Everyone and their grandmothers are looking to promote themselves or their products through social media channels these days. The problem is the majority of these people tweet a few times, create a new Facebook Page and get discouraged when only their friends support the cause.  There is a better way!

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I find Twitter to be a HUGE leverage point for young entrepreneurs to build instant credibility. By using Twitter, I have found business partners, constantly get sent tons of free stuff (books, cd’s, food, etc.), made money, drove tons of traffic to my blog, been invited to private parties, met my idol, been on radio and TV shows and the list goes on and on. The only reason if you believe Twitter does not work, is if you don’t work. Plain and simple. You must have a reason to be on it in the first place or you will end up like a lost child in a theme park.